Legal Marketing Blog

Law Firm Content Marketing: A Guide to Increasing Conversion Rates 6x

What’s the one form of marketing that can increase your website’s conversion rate by almost six-fold? What type of marketing do 90% of people say they want to see more of?


Content Marketing.


At Rizely, we understand that content marketing is an essential part of any high-converting marketing campaign. This is an especially important tool for lawyers and law firms, since potential clients have complex, challenging questions. You need to prove you have the expertise required to answer these questions and solve the client’s problems.


In this article, you’ll learn what you need to know about content marketing: what advantages it provides, what makes legal content marketing special, and the various strategies you can employ to make sure your content converts.



Law Firm Content Marketing Strategy


Content Marketing is Cumulative

Lawyers and law firms are incredibly competitive, which means there’s room for a variety of different marketing strategies to help you get the clients you’re looking for. However, one of the most significant advantages that content marketing has over paid advertising is that it’s cumulative.


Once you’ve created a piece of content, it can be used to attract clients for years. Paid advertising is useful because of its immediacy, but you need to pay money for each client you get. Since you only need to pay for the content once, its cost-per-lead gets cheaper the longer you use it.


What Makes Legal Content Marketing Different?

Content marketing has a role to play in the marketing strategies of many companies, but it presents unique challenges and opportunities in the legal field.

For one thing, you want to make sure the information on your website is correct.


Given the complexities of law, this means it’s advantageous to have your content written by someone who has both content and legal expertise.


That is why Rizely ensures that your content is written and edited by legal experts: this allows you to rest easy knowing that your content marketing is able to inform, engage, and convert your readers into clients.


What Kinds of Content Marketing Should I Use?

If you’re employing a legal content marketing strategy, you don’t just want to throw some words on a page and call it a day. You need to have a plan for how you’re going to get this content viewed.


There are several different ways to do this. The most common is by creating SEO content, which is optimized to help you rank better in search engines.


Content can also be used to create high-converting landing pages for PPC campaigns, authoritative email campaigns, eye-catching PR campaigns, and more. When you speak with Rizely, we’ll give you a holistic understanding of how content marketing can help you turn readers into clients.


Expert Law Firm Content Marketing - Rizely

Looking for expert content marketing that will establish your authority and help you find new clients? Rizely is here for you. If you have any questions about our services, or you’re ready to make a purchase, you can call us at (702) 745-0877 or email us at heyo@rizely.co.

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